Following the American example, Badge introduced reusable cups in Europe in 1996.   As a major breakthrough, the process of In-mould labeling was introduced, a unique printing process which is now widely copied.  In-mould labeling allows an offset printed polypropylene label to be affixed to the cup during the production process.  This is a best practice, yielding a high-quality result.
World cup or cups offer a complete program including all accessories.  (lids/straws etc.)