In the past 40 years, Badge has been involved in many compelling products and brands in the European market. In the beginning, it was the various brands of our clients for the American movies like ET, Saturday Night Fever and Star Wars. But the business grew to include TV shows like Beverly Hills 90210, […]
In 2017, the Badge Group will celebrate its 40 year anniversary. As the founder of the sports and entertainment merchandise business in Europe, the Badge group enjoys a unique history in merchandising projects. Whether it was a pan-European or local merchandising event, Badge was there. From the introduction of the button in 1977 to merchandising […]
Leading online football retailer in the Netherlands acquired by investment group The Badge Group was founded on the first of October in 1977. Badge, as the group is commonly referred to, is specialized in the design, production, and distribution of promotional products and officially licensed merchandising. The Group exists of three different divisions which are […]
The Badge Group was the official merchandising partner of the EBU, the European Broadcasting Union. The EBU is the partner of all official state broadcasters such as the NOS, BBC, BRT, ARD. The EBU provides programming such as the Olympics, European Championships and World Cups in football. There are two events which are also organized by the […]
This new Gift Shop is built entirely around the theme of character merchandising. It features licensed products primarily for children under 16 years with gift merchandise for the latest popular licenses for both boys and girls: pajamas, bed covers, bags and back to school products. Kadoshop.nl offers all parents, grandparents, friends and family the ideal shop for […]
The Badge Group (Badge for short) has a been a company on the move for nearly 35 years. What once started with the introduction of buttons, badges and baseball caps in Europe has grown into one of the leading manufacturers and suppliers of promotional products as well as sports and entertainment merchandise. The Badge […]