In the past 40 years,  Badge has been involved in many compelling products and brands in the European market.   In the beginning, it was the various brands of our clients for the American movies like ET, Saturday Night Fever and Star Wars.  But the business grew to include TV shows like Beverly Hills 90210, Pop Idol, Big Brother and the American sports such as the NFL, NHL, and MLB.   On top of that was the merchandising success of the UEFA Champions League and FIFA.

Badge also introduced its own brands like Eurocap ™ for the introduction of the baseball cap in Europe,  Mr. Badge for buttons and name badges and Euroleague for the merchandising program of the top European football clubs.