In 2017, the Badge Group will celebrate its 40 year anniversary. As the founder of the sports and entertainment merchandise business in Europe, the Badge group enjoys a unique history in merchandising projects. Whether it was a pan-European or local merchandising event, Badge was there. From the introduction of the button in 1977 to merchandising throughout the Eurovision Song Contest in Moscow and Dusseldorf, Badge was the leading merchandising company. From major American Hollywood (Film & TV) or sports productions (all U.S. and European sports federations) to small local rights owners, they all came to Badge for their merchandising projects. In the Badge history, you will find a selection of outstanding projects.